NEW YORK, NY–(Marketwired – Nov 20, 2013) – John Colby, CEO and Publisher of Brick Tower Press, is pleased to announce “The Oxygen Plan” by Eric Lucas, is now available on Amazon.com. Mr Lucas is represented by Agent Alan Morell of Creative Management Partners.

Said Publisher Colby, “The Oxygen Plan by Eric Lucas is an essential self help book for anyone working toward balancing home, work, and social lives while balancing the ups and downs of everyday life. ‘The Oxygen Plan’ book is a great tool to help reduce stress in America. When Alan Morell, Eric’s Agent brought the book to me, I felt it was the ideal fit for our Publishing imprint.

“‘The Oxygen Plan’ is ideal for any individual or organization looking to counter employee home, work and social stress that diminishes the engagement and effectiveness of a workforce, erodes workers’ physical and emotional health, and drives up medical and insurance costs,” said Author Eric Lucas.

AMAZON.COM 5.0 out of 5 Stars Rave Reviews:

Review #1: “This is a must read for anyone, but its application to the corporate world and ANY work place is off the charts. Stress sickens, stress weakens, stress debilitates. Those workplaces that enact The Oxygen Plan will, IMAGINE THIS!, reap the rewards of healthy, stable, productive possibilities — unfettered by stress!”

Review #2: “I found the Oxygen Plan to be the most powerful concept on stress management I have ever seen. The power lies purely in the simplicity and ease of immediate application real life. I would be surprised if the basic construct of red/yellow/green does not become part of pop culture nomenclature as it relates to stress management. So simple, yet so brilliant”. The most compelling message for me in Eric Lucas’ powerful, fact-based and entertaining book, “The Oxygen Plan”, is this: Stress is the number one modifiable health risk. It’s not a death sentence. It’s preventable. Quite simply, in an easy-to-read, relaxing, often humorous, conversational style, he teaches us how to face it and fix it! The second most compelling message is that the program is “as easy as breathing” . . . and it is! Deeply inhaling and calmly exhaling never felt so good, especially when you know it’s helping you to relax and prepare to stress less!

Review #3: The 02 Plan Great Book! I could hardly put it down. I always thought most health issues were stress related. I like knowing how to eliminate the triggers. Great job Son. Great read for anyone looking to make adjustments in their essence of life. Gives detailed information and is a good, easy read. Teaches you how to bring your life into balance. Excellent for anyone working in the field of meditation.

Review #4: “Stress. The six letter word that everyone buzzes about. Until now, though, all it’s been is a bunch of buzz without anyone offering a practical and substantive plan of action. Lucas, in The Oxygen Plan, outlines the insidious nature of stress on our home, professional and social lives. The toll is undeniable. We’ve heard some of this before, but Lucas breathes life into this crisis with examples that will hit home with everyone….parental anxiety, psychological dissonance at work, the constant lure of technology pulling us in multiple directions at once. The Oxygen Plan, that Lucas provides, walks us through an easy to use inventory and categorizing system; guiding us to color code the people, places and things in our life as red (carbon monoxide), yellow and green (the much needed oxygen!)”.

Review #5: “The OXYGEN PLAN is a real life changer. This is the new model in which i will try to live my life by. In these stressful times the OXYGEN PLAN is a real home run. I recommend this book to any and all!! The Oxygen Plan consists of (4) steps: (1) Identifying stress (2) Categorizing stress (3) Setting Rules to lessen and/or eliminate stress and (4) Repeating the steps if and when necessary. Color-coding stress issues is equally as easy and satisfying. “Green” people, places and things signify those experiences which are virtually stress-free and the healthiest, physically and mentally. “Yellow” categories reflect some discomfort with intermittent stress. And “Red” defines the most pervasive, dangerous stressors and experiences. An important highlight of the plan includes learning how to arrive at your personal “Stress Number”, a helpful,visual,numerical representation of what and how much stress you experience at home, at work and in social situations. Stress is clearly our most recognizable common human denominator. Yet,how and what we stress about are very individual. And since our stress issues are personal, the plan is a one-size-fits-all miracle! This is a book that will not collect dust on your shelf, but serve as a timeless resource, (for individuals and businesses) since it was purposely designed to accommodate life changes. I would recommend this book to all!

“We are very pleased to receive the great reviews of Eric Lucas book ‘The Oxygen Plan’, positioning Author Lucas as an expert in this field,” said Mr. Lucas’ Agent Alan Morell.
Video on “The Oxygen Plan” and Mr. Lucas (click link):
http://vimeo.com/71124568

About Brick Tower Press:
Brick Tower Press is a trade book publisher of quality nonfiction titles including cookery, gardening, autobiography, maritime, military history, and financial guides. John T. Colby Jr. is the founder and publisher of Manhattan based Brick Tower Press and J. Boylston & Company, Publishers. Brick Tower Press ranks in the top 100 United States independent book publishers while the J. Boylston & Company (imprint, ibooks) was named “America’s fastest growing small publisher” by Publishers Weekly in 2004. Besides ibooks, J. Boylston & Company includes the children’s imprint Milk & Cookies Press, and Byron Preiss Visual Publications, a book packager with licensed books to Simon & Schuster, HarperCollins, Dutton, Scholastic, and Reader’s Digest

About the Author Eric Lucas:
Mr. Lucas is a former Vice President of Marketing with General Mills with a 20 year track record of numerous blockbuster new products, award-winning advertising campaigns. He is also responsible for creating the 2 BIGGEST NEW PRODUCTS in the company’s 147 year history: Go-Gurt and Fiber One Bars.

Employers find benefit in “The Oxygen Plan” Stress Test since stressed employees are less productive and more costly. The economic impact translates to almost $5,000 per employee per year as it manifests in lost productivity, absenteeism, presenteeism, group health expense, employee turnover and disability expenses. The total annual economic impact of stress in the U.S. is over $300 Billion.

“The Oxygen Plan” is a revolutionary health technology company with a game changing approach toward reducing the #1 modifiable risk factor — Stress — which accounts for approximately 8% of all health care spending. The company delivers innovative online behavior change assessment applications, STRESS NUMBER®, the new health metric for all patient and employee health risk assessments and fully integrated emotionally intelligent stress reduction programs with a variety of uses in the global consumer, healthcare and business markets. “The Oxygen Plan” specializes in decoding stress, helping employers lower health care costs, and strengthening employee engagement.

For more information:
www.bricktowerpress.com
www.theoxygenplan.com
www.creativemanagementpartners.com